Applicant Tracking Software UK: 10 Best Applicant Tracking System (ATS) UK Guide 2025
In today’s fiercely competitive hiring landscape, choosing the right applicant tracking software UK can make or break recruitment success. This guide spotlights the Top 10 ATS systems UK—from SMB-friendly platforms to enterprise-grade solutions—so you can confidently pick the tool that accelerates your talent acquisition and ensures GDPR compliance, seamless integrations, and AI-powered efficiency.
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Why the Right ATS Matters for UK Employers
As UK organisations grapple with skills shortages, rising candidate expectations, and stringent data-privacy rules, an ATS does far more than track CVs. A robust ATS system:
Automates repetitive tasks and reduces time-to-hire
Ensures full GDPR compliance and candidate-consent management
Leverages AI for unbiased screening and CV parsing
Integrates with UK-specific job boards like Reed, Totaljobs, Indeed, and CV-Library
Provides analytics to optimise diversity, accessibility, and recruiting ROI
Overview of the Top 10 Applicant Tracking Software UK
| Vendor | Best For | Starting Price | Free Trial | GDPR-Compliant | AI Screening | Key Integrations |
|---|---|---|---|---|---|---|
| Pitch N Hire | SMBs & Agencies | £49/month | Yes | Yes | Yes | Reed, Totaljobs, Slack |
| Workable | Scaling Teams | £99/month | 15 days | Yes | Yes | 100+ apps, Indeed |
| Greenhouse | Enterprise Workflows | Custom pricing | 30 days | Yes | Advanced | Greenhouse marketplace |
| BambooHR | Mid-Sized HR Departments | £58/user/month | Yes | Yes | Basic | HRIS, Outlook, Google Calendar |
| Recooty AI | Free Tier & AI Features | Free / £225/month | N/A | Yes | AI parse | Indeed, CV-Library |
| Recruitee | Collaboration & Customisation | £79/team/month | 14 days | Yes | Yes | Zapier, Webhooks |
| JazzHR | US-UK Hybrid Hiring | £59/job/month | 7 days | Yes | Yes | HRIS, job boards |
| Bullhorn | Recruitment Agencies | Custom pricing | 14 days | Yes | Yes | CRM, job boards |
| Zoho Recruit | Value & Integrations | £60/user/month | 15 days | Yes | Yes | Zoho suite, API |
| Ceipal | Advanced Analytics & Reporting | £55/user/month | 14 days | Yes | Yes | BI tools, Slack |
Detailed Feature Comparison
Pricing & Trials
Most platforms offer tiered pricing—Pitch N Hire starts at £49/month, while Workable begins at £99/month with a 15-day trial. Recooty AI stands out with a free tier, ideal for startups.
GDPR Compliance & Data Privacy
Every ATS on this list ensures UK-specific GDPR controls, including consent management, audit logs, and data-residency options.
AI-Powered Screening & CV Parsing
From basic keyword parsing (BambooHR) to advanced machine learning bias reduction (Greenhouse), AI screening accelerates candidate shortlisting and boosts diversity.
UK Job-Board Integrations
Seamless posting to Reed, Totaljobs, Indeed, and CV-Library is standard. Custom webhooks (Recruitee) and API connections (Zoho Recruit) enable deeper automation.
Candidate Experience & Accessibility
Mobile-responsive portals, WCAG compliance, and DEI tools (like anonymized applications in JazzHR) elevate the candidate journey.
In-Depth Reviews
1. Pitch N Hire
Ideal for small teams and staffing agencies, Pitch N Hire offers an intuitive dashboard, end-to-end UK job-board integration, and robust Slack and email collaboration. Its GDPR module simplifies candidate consent, and AI screening tags resumes by job-fit score. Starting at £49/month, it delivers strong ROI for lean budgets.
Best for: high-volume matching & SMBs
Features: AI skill-matching, GDPR audit trails, mobile web app
Pricing: free trial; tiered plans from £X/month
Integrations: Reed, Totaljobs, LinkedIn
Unique: real-time candidate ranking to reduce time-to-hire
2. Workable
A market leader for growing businesses, Workable features over 100 pre-built integrations and a multilingual career site builder. Its AI-powered assistant drafts job descriptions and scores candidates. While pricing starts at £99/month, the 15-day trial and transparent tiering justify the investment for teams scaling beyond 50 hires annually.
3. Greenhouse
Designed for complex enterprise workflows, Greenhouse excels in interview orchestration, candidate scoring matrices, and DEI analytics. Customisable scorecards and an open ecosystem marketplace make it highly extensible. Pricing is custom-quoted, but enterprises benefit from dedicated success management and advanced reporting.
4. BambooHR
BambooHR’s ATS module integrates seamlessly with its core HRIS, making it perfect for mid-sized HR departments. Core features include automated offer letters, onboarding checklists, and basic AI resume parsing. Starting at £8/user/month, it’s one of the most cost-effective all-in-one HR platforms.
5. Recooty AI
With a genuinely free tier and affordable premium plans, Recooty AI democratizes ATS access. Its machine learning CV parser and built-in job posting engine streamline hiring for small UK businesses. Limited advanced integrations may require workarounds, but its zero-cost entry point is compelling.
6. Recruitee
Recruitee’s collaborative hiring boards, custom pipelines, and drag-and-drop automation make it a standout for teams prioritising workflow flexibility. Native Zapier and webhook support enable bespoke integrations, while built-in diversity metrics help monitor bias.
7. JazzHR
JazzHR blends US market pedigree with UK-focused features, making it viable for organisations hiring across geographies. Its job-board credits model and basic AI prescreening cater to hybrid teams, though non-profit discounts and a smaller integration library may limit some use cases.
8. Bullhorn
Bullhorn’s strength lies in its recruitment-agency features—CRM integration, candidate churn analytics, and auto-match algorithms. While custom pricing can be steep, agencies gain deep BI insights and candidate pipeline management built for high-volume workflows.
9. Zoho Recruit
Part of the Zoho ecosystem, Zoho Recruit offers a rich feature set—including offer management, interview scheduling, and embedded reporting—at a budget-friendly £30/user/month. API access unlocks cross-platform automation, and Zoho’s global support network ensures local compliance.
10. Ceipal
Ceipal combines ATS and VMS (vendor management) for organisations juggling direct hires and contingent workforce. Its advanced analytics dashboard, built-in ROI calculator, and Slack integration justify the £55/user/month fee for data-driven talent teams.
Under-Covered Topics That Matter
GDPR-Compliant ATS UK: Look for granular consent tools, audit logs, and EU-UK data-flow controls.
Diversity & Inclusion Tools: Anonymized applications, bias-reduction algorithms, and real-time DEI dashboards.
Accessibility & WCAG Compliance: Ensure candidate portals meet WCAG 2.1 AA for inclusive hiring.
API & Custom Reporting: Custom dashboards help visualise time-to-hire, source-of-hire, and cost-per-hire.
ROI Calculator: Estimate savings by comparing manual screening time versus AI-optimized workflows.
Implementation & Best Practices
Begin with a pre-implementation checklist: data migration plan, stakeholder buy-in, and pilot-group selection. Decide between a phased pilot rollout or full deployment. Train recruiters on AI-screening best practices to mitigate false positives and maintain candidate trust. Monitor KPIs like time-to-fill, drop-off rates, and quality-of-hire. Finally, establish continuous improvement loops by soliciting recruiter and candidate feedback.
Frequently Asked Questions
What free ATS software list options exist for UK recruiters?
Recooty AI, OpenCATS, and the free tier of Pitch N Hire.
How does GDPR impact ATS usage in the UK?
GDPR mandates explicit candidate consent, right-to-erasure workflows, and strict data-residency controls.
Which UK job-board integrations are essential?
Reed, Totaljobs, Indeed, and CV-Library cover over 80% of UK job seekers.
How to measure ROI of an ATS implementation?
Compare time-to-hire reduction, recruiter hours saved, and cost-per-hire before and after deployment.
What AI-ATS trends to watch in 2026?
Conversational AI for candidate engagement, video-interview sentiment analysis, and predictive attrition modelling.