How to hire — role by role
Pitch N Hire publishes 75 free, role-specific hiring playbooks: where to find candidates for that role, what to evaluate at each stage, how to structure the interview, and the red flags that cost teams a bad hire. Each guide covers one role end to end, from writing the job post through to making the offer.
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The hiring process, step by step
Every role is different, but great hiring follows the same underlying framework. Use these seven steps as your default process for any position, then apply the role-specific playbooks below for what to source, evaluate, and watch out for in each job.
- 1
Define the role and scorecard
Before writing a job post, get clear on what success looks like. Define the core responsibilities, the outcomes the person must deliver in their first year, and a scorecard that separates genuine must-have skills from nice-to-haves. This shared definition keeps every interviewer aligned and prevents gut-feel decisions later. - 2
Write a clear, honest job description
Lead with the impact and outcomes the person will own, list only the requirements that are truly essential, and include a salary range — it measurably improves application rates. Describe the team and mission, state the location and remote policy plainly, and keep the application short, mobile-friendly, and inclusive. - 3
Source and attract candidates
Post the role to the job boards where your candidates actually look and to your careers page, then supplement inbound applications with active sourcing of passive talent. Track which sources produce the best applicants so you invest where it works, and re-engage strong past candidates from your talent pool. - 4
Screen consistently
Score every applicant against the same scorecard, use knockout questions for non-negotiable requirements, and look for evidence of real outcomes rather than a list of responsibilities. Move qualified candidates forward quickly — speed is one of the biggest levers for winning talent — and keep notes attached to each record. - 5
Run structured interviews
Align the panel on who assesses what, ask every candidate the same core questions, and use a consistent rubric so you can compare fairly. Brief interviewers on bias and off-limits topics, plan to sell the role as well as evaluate it, and collect written, criteria-based feedback immediately after each conversation. - 6
Check references and decide
Verify must-have credentials and run reference or background checks where the role requires them. Bring the panel's scorecards together, discuss the evidence rather than impressions, and make a timely, competitive offer before a strong candidate accepts elsewhere. - 7
Onboard before day one
A great hire can still fail with a poor start. Send the offer and paperwork promptly, provision accounts and hardware ahead of day one, share a first-week schedule with clear 30/60/90-day goals, assign a buddy, and check in at the end of week one and month one.
Hiring guides by role
Pick a role for a playbook that applies the framework above to its specifics.
How to hire a Account Executive
To hire an account executive, verify a real track record of closing deals at a similar deal size and sales motion, n… Read the guide →How to hire a Account Manager
Hiring an account manager is a test of retention behaviour, not charm. Hand candidates a dossier for an account that… Read the guide →How to hire a Accountant
Hiring an accountant starts with defining what they will own: month-end close work, reconciliations and schedules, s… Read the guide →How to hire a Administrative Assistant
An administrative assistant supports a whole team rather than one executive, so hire for accuracy, systems fluency a… Read the guide →How to hire a AI Engineer
To hire an AI engineer, look for someone who has shipped a language-model feature to real users and can show how the… Read the guide →How to hire a Android Developer
To hire an Android developer, judge them on shipped Play Store work and how their apps behave on cheap, older handse… Read the guide →How to hire a Backend Developer
To hire a backend developer, assess depth in data modeling, API design, concurrency, and reliability rather than UI … Read the guide →How to hire a Bookkeeper
A bookkeeper keeps the ledger accurate day to day: recording transactions, reconciling bank and card accounts, chasi… Read the guide →How to hire a Business Analyst
To hire a business analyst, define whether the role leans toward data analytics or requirements and process work, th… Read the guide →How to hire a Business Development Manager
A business development manager is hired to create pipeline where none exists, so screen for origination rather than … Read the guide →How to hire a Cloud Engineer
To hire a cloud engineer, define whether you are migrating, building a new environment, or controlling spend on an e… Read the guide →How to hire a Content Marketing Manager
A content marketing manager is hired to decide what gets made and how it reaches anyone, so test commissioning and d… Read the guide →How to hire a Content Writer
A content writer is hired to explain something accurately at length, so test research before prose. Commission one p… Read the guide →How to hire a Copywriter
A copywriter is hired to change what a reader does next, so test them on a real brief instead of admiring a portfoli… Read the guide →How to hire a Customer Service Representative
A customer service representative is hired on voice and temperament more than on résumé history. Build the process a… Read the guide →How to hire a Customer Success Manager
To hire a customer success manager, define whether the role is retention-and-relationship focused or also carries ex… Read the guide →How to hire a Customer Success Specialist
A customer success specialist works a pooled book rather than named accounts, so hire for pattern-spotting and throu… Read the guide →How to hire a Customer Support Representative
Hiring a customer support representative starts with the queue itself: the products, the ticket types, and the chann… Read the guide →How to hire a Data Analyst
To hire a data analyst, prioritize SQL fluency, business curiosity, and the ability to turn data into clear, actiona… Read the guide →How to hire a Data Engineer
Hiring a data engineer starts with naming the pipelines that keep breaking: ingestion, transformation, or the wareho… Read the guide →How to hire a Data Scientist
To hire a data scientist, evaluate statistical rigor, business framing, and communication, not just modeling skill. … Read the guide →How to hire a Delivery Driver
Delivery driver hiring runs on verification and speed. Confirm the licence class and driving record checks required … Read the guide →How to hire a DevOps Engineer
To hire a DevOps engineer, evaluate infrastructure-as-code, CI/CD, cloud, observability, and an incident mindset, no… Read the guide →How to hire a Digital Marketing Manager
To hire a digital marketing manager, define which channels and goals matter most, then source generalists or special… Read the guide →How to hire a Engineering Manager
Hiring an engineering manager means evaluating people leadership, not coding speed. Look internally at tech leads fi… Read the guide →How to hire a Executive Assistant
An executive assistant is hired for judgment, not administrative speed. Define what the executive should stop doing,… Read the guide →How to hire a Financial Analyst
A financial analyst is hired to explain what the numbers will do next, so screen for modelling, variance analysis, a… Read the guide →How to hire a Financial Controller
Hiring a financial controller means handing over the close, the controls, and usually the accounting team, so the se… Read the guide →How to hire a Frontend Developer
To hire a frontend developer, evaluate UI engineering craft alongside coding ability: semantic and accessible HTML, … Read the guide →How to hire a Full Stack Developer
To hire a full stack developer, verify genuine end-to-end ability across both frontend and backend rather than surfa… Read the guide →How to hire a Graphic Design Intern
Hiring a graphic design intern is a decision about teaching capacity as much as talent. Confirm who will review work… Read the guide →How to hire a Graphic Designer
Hiring a graphic designer comes down to range and production quality. Review a portfolio for breadth across formats … Read the guide →How to hire a Growth Manager
A growth manager is hired to run experiments that move a number, so screen experiment design rather than a list of t… Read the guide →How to hire a HR Business Partner
An HR business partner sits inside one part of the business and advises its leaders on org design, workforce plannin… Read the guide →How to hire a HR Generalist
An HR generalist is hired for breadth and reliable execution across the whole employee lifecycle, so hire for accura… Read the guide →How to hire a HR Manager
Hiring an HR manager means hiring the owner of the people function, not another pair of hands. Screen for judgment u… Read the guide →How to hire a iOS Developer
To hire an iOS developer, ask for a TestFlight build early and judge the craft you feel while using it. Recruit thro… Read the guide →How to hire a Machine Learning Engineer
To hire a machine learning engineer, look for the blend of software engineering and applied ML that gets models into… Read the guide →How to hire a Marketing Analyst
A marketing analyst earns their place by telling you what actually caused growth. Screen for attribution reasoning r… Read the guide →How to hire a Marketing Coordinator
A marketing coordinator is hired for reliability rather than strategy, so screen the way the job actually behaves. G… Read the guide →How to hire a Marketing Manager
Hiring a marketing manager is a test of judgment under constraint. Give candidates your real budget, one business go… Read the guide →How to hire a Mobile App Developer
Hiring a mobile app developer starts with a decision: one cross-platform codebase or two native apps. That choice de… Read the guide →How to hire a Office Manager
An office manager keeps the workplace running: suppliers, space, supplies, events, visitors, and the everyday logist… Read the guide →How to hire a Operations Analyst
An operations analyst is hired to find where a process loses time, money or quality, and to fix it. Screen with a me… Read the guide →How to hire a Operations Manager
Operations manager means something different in every company, so the first step is naming the flow they will own: f… Read the guide →How to hire a Product Designer
A product designer is hired on judgment, not decoration. Screen for one case study where the candidate framed an amb… Read the guide →How to hire a Product Manager
To hire a product manager, define the scope first (growth, platform, or 0-to-1), source candidates from adjacent PMs… Read the guide →How to hire a Product Owner
A product owner is hired to own a backlog and make it unambiguous for a delivery team. Screen real user stories and … Read the guide →How to hire a Program Manager
A program manager is hired to land outcomes that span several teams, so test coordination under real conditions. Ask… Read the guide →How to hire a Project Manager
To hire a project manager, define whether you need delivery, technical, or program management, then source from PMP-… Read the guide →How to hire a QA Engineer
To hire a QA engineer, decide first whether you need manual exploratory testing, test automation, or both, because t… Read the guide →How to hire a Receptionist
A receptionist sets the first impression of an entire company, so hire on presence and composure rather than on résu… Read the guide →How to hire a Recruiter
Hiring a recruiter starts with deciding what req load they will carry: high-volume, specialist, or executive search.… Read the guide →How to hire a Registered Nurse
Hiring a registered nurse begins with verifying current licensure and completing the credentialing and background ch… Read the guide →How to hire a Retail Sales Associate
Retail hiring lives or dies on availability and attitude. Build the shortlist around the hours the store genuinely n… Read the guide →How to hire a Sales Development Representative
To hire an SDR, prioritize coachability, work ethic, and resilience over polished sales experience, since the role i… Read the guide →How to hire a Sales Engineer
A sales engineer has to win technical trust and still move the deal forward, so test both. Give them sandbox access … Read the guide →How to hire a Sales Manager
Hiring a sales manager means testing coaching ability, not closing ability. The two are different jobs. Ask candidat… Read the guide →How to hire a Scrum Master
Hiring a scrum master means testing facilitation, not counting certificates. Watch a candidate run a mock retrospect… Read the guide →How to hire a Security Engineer
Hiring a security engineer starts with naming which security you mean: application, infrastructure, or detection and… Read the guide →How to hire a SEO Specialist
Hiring an SEO specialist starts with naming your actual problem: a site search engines struggle to crawl and underst… Read the guide →How to hire a Site Reliability Engineer
Hiring a site reliability engineer means hiring someone to own how often your service is allowed to fail. Recruit fr… Read the guide →How to hire a Social Media Manager
Hiring a social media manager comes down to judgment in public and native fluency on the platforms that matter to yo… Read the guide →How to hire a Software Architect
Hiring a software architect works best when the role is defined by decisions rather than by seniority. Look first at… Read the guide →How to hire a Software Engineer
To hire a software engineer, write a problem-focused job description, source from referrals and developer communitie… Read the guide →How to hire a Solutions Architect
Hiring a solutions architect means hiring a technical person who is comfortable in front of customers. Recruit from … Read the guide →How to hire a Talent Acquisition Specialist
A talent acquisition specialist is hired to build pipeline and employer brand ahead of demand, not only to fill the … Read the guide →How to hire a Teacher
Hiring a teacher revolves around one artifact: a live demonstration lesson with real students. Confirm the certifica… Read the guide →How to hire a Technical Writer
Hiring a technical writer starts with the reader. Decide whether the audience is developers or end users, request wr… Read the guide →How to hire a UI Designer
A UI designer is hired for visual systems and component craft, so ask for the working Figma file rather than flat im… Read the guide →How to hire a UI/UX Designer
UI/UX designer is a combined title, used mostly by smaller teams hiring one person to handle research, flows and int… Read the guide →How to hire a UX Designer
To hire a UX designer, start from a portfolio review that prioritizes thinking over polish, then run a design challe… Read the guide →How to hire a UX Researcher
Hiring a UX researcher starts with the decisions research is meant to inform. Screen a redacted study report for met… Read the guide →How to hire a Video Editor
A video editor is judged on the cut, so the reel is the first screen and a paid edit test on your own raw footage is… Read the guide →How to hire a Warehouse Associate
Warehouse hiring is a throughput problem before it is a judgment problem. Applications decay within hours, so make a… Read the guide →How to hire — frequently asked questions
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