Marketing Manager Job Description

Key skills

Responsibilities

• • Develop and own the marketing plan aligned to brand and pipeline goals
• • Plan and execute integrated campaigns across content, email, social, paid, and events
• • Define and maintain consistent brand positioning and messaging
• • Manage marketing budgets and report on ROI by channel and campaign
• • Coordinate internal teams, freelancers, and agencies to deliver on schedule
• • Analyze funnel and campaign performance and optimize for measurable outcomes
• • Partner with sales to ensure marketing generates and supports qualified pipeline
• • Maintain the marketing calendar and keep stakeholders aligned on priorities

Requirements

• • 4+ years of marketing experience with hands-on campaign execution
• • Demonstrated ability to plan and run multi-channel campaigns end-to-end
• • Strong analytical skills with comfort interpreting funnel and campaign data
• • Experience managing budgets and reporting on marketing ROI
• • Excellent writing, project-management, and cross-functional coordination skills
• • Proficiency with marketing automation, analytics, and CRM tools

Nice to have

• • Experience marketing to the same audience or industry as your business
• • Background in both demand generation and brand marketing
• • Familiarity with SEO, paid media, and content strategy specifics
• • Experience managing an agency or external creative partners

What to look for in a great Marketing Manager

Look for the rare blend of creative and analytical ability — many candidates lean heavily to one side. Ask about a campaign they ran end-to-end: the best can describe both the creative idea and the numbers it produced, including what they learned when something underperformed. Beware candidates who measure success only in impressions or followers rather than pipeline or revenue. Project-management discipline is essential since marketing is fundamentally cross-functional; ask how they keep stakeholders and deadlines aligned. Curiosity about the customer and the product, not just channels and tactics, signals someone who will produce messaging that actually resonates.

Interview questions to ask a Marketing Manager

Ask the candidate to walk through a campaign they are proud of from concept to results — probe both the creative reasoning and the measurable outcome. Ask how they would allocate a fixed budget across channels for a specific goal you describe, and listen for data-informed reasoning. Present an underperforming funnel and ask how they would diagnose where it is leaking. Ask how they keep brand messaging consistent across many channels and contributors. Finally, ask about a campaign that failed and what they changed afterward — honest reflection signals a marketer who improves over time.

Where to source Marketing Managers

Marketing communities such as Demand Curve, Superpath, and various Slack groups for B2B and growth marketers surface engaged practitioners. LinkedIn is effective when filtered by relevant industry and campaign-management experience. Referrals from sales and existing marketing teams are valuable. Look for candidates with public work — a portfolio of campaigns, a marketing newsletter, or thoughtful posts on strategy — which signals depth. For specialized needs, consider marketers from agencies who have managed many campaigns across clients and bring breadth of execution experience.