Content Marketing Manager Job Description

Key skills

Responsibilities

• • Own the content strategy and editorial calendar aligned to business and SEO goals
• • Plan content mapped to the funnel, audience needs, and search intent
• • Manage writers and freelancers and uphold consistent editorial quality standards
• • Produce and edit high-quality content that builds authority and attracts an audience
• • Drive content distribution and promotion across relevant channels
• • Measure content performance and use data to refine the strategy
• • Optimize content for search and maintain an evergreen content library
• • Collaborate with SEO, demand generation, and product marketing on aligned goals

Requirements

• • 3+ years in content marketing with both strategy and hands-on production experience
• • Strong editorial judgment and excellent writing and editing skills
• • Understanding of SEO and how to create search-intent-driven content
• • Experience measuring content performance and adjusting strategy with data
• • Ability to manage writers and uphold quality standards
• • A track record of content that drove measurable audience or pipeline growth

Nice to have

• • Experience building a content engine from an early stage
• • Familiarity with your industry and audience
• • Experience with content tools, SEO platforms, and analytics
• • Background spanning blog, video, and other content formats

What to look for in a great Content Marketing Manager

The best content marketing managers think in systems and outcomes, not just individual articles — they build a content engine aligned to goals rather than publishing without a strategy. Probe how they decide what to create and how they measure whether it works; data fluency separates strategic operators from prolific writers. Editorial judgment and the ability to uphold quality across multiple writers matter as content scales. SEO understanding is increasingly essential. Look for evidence of compounding results, such as content that continues to drive traffic and leads long after publication, which signals a genuine strategic mindset.

Interview questions to ask a Content Marketing Manager

Ask the candidate to outline a content strategy for a goal you describe, observing how they map content to the funnel, audience, and search intent. Probe measurement with a question about how they evaluate content performance and decide what to double down on. Ask how they maintain quality across multiple writers. Probe SEO understanding with a question about how they approach search-intent-driven content. Ask about a piece or campaign that drove meaningful results and how they knew. Finally, ask how they would build a content engine from an early stage with limited resources.

Where to source Content Marketing Managers

Content marketing communities such as Superpath and various marketing Slack groups surface engaged practitioners. LinkedIn searches filtered by content strategy and SEO experience help qualify candidates. Look for people with public work — a portfolio, a content-driven brand they grew, or thoughtful writing about content strategy. Writers who have grown into strategy roles and bring both editorial and analytical skills are valuable. Referrals from marketers who have seen someone build a content engine are high-signal, since strategic content impact is hard to assess from titles alone.