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Mon Dec 04 2023

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Which do you need Recruitment CRM or an ATS

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 Recruitment CRM or an ATS

Over the years, the entire world has seen a boom in job applications, a trend that continues to persist to date. Despite the recession, the number of people applying for jobs has increased drastically. So, to overcome the large flow of applicants, the recruitment teams are looking for new and effective ways to optimize their hiring processes.

We are living in an era where more than one recruitment tool is available, and deciding which one is better can be a tough task. In this blog, we discuss in detail whether ATS and CRM recruitment software is effective as a recruitment tool. 

What is a CRM?

Candidate Relationship Management software, which is also known as recruitment CRM, is exactly what the name suggests. It is a recruitment software that empowers recruiters to establish relationships with potential applicants, bring job seekers into the hiring process, and build their databases of applicants.

Developing a strong relationship with interviewees is one of the very crucial steps in gaining a competitive edge. With the help of recruitment CRM, various companies can create diverse talent pipelines and maintain engagement with potential applicants through continuous communication.

Hence, by adopting this method, when a company needs to hire a new applicant, they don't have to start from the very beginning. What they need to do is they can look into their existing talent pipeline and select the desirable job aspirant. It is a valuable tool for applicant sourcing.

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What is an ATS?

An ATS for HR is a recruitment tool that streamlines the entire recruitment process, from selecting the best candidate amongst the large volume of job seekers to onboarding the applicant.

The applicant tracking system is a very effective tool that simplifies various tasks, such as applicant tracking, screening, organizing interview schedules, and facilitating collaboration with many stakeholders.

Each applicant tracking system comes with unique features, such as:

  • Hosting career page
  • Screening applications
  • Resume storage
  • Collaborating with teammates
  • Scheduling interviews

The ATS applicant tracking system assists in sending out offer letters and commencing the onboarding process. As a result, the applicant tracking system reduces the recruiter’s workload, freeing up more time for them to engage in essential business decisions and reducing the time spent on hiring paperwork.

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A Brief Look at the Features of a CRM

If you're going for new CRM software, you should look out for these essential features before buying one:

  • Third-party integration
  • Lead management
  • CRM analytics
  • Sales forecast
  • Employee tracking

These are all essential features of ATS and CRM recruitment. 

What’s the Difference Between CRM and ATS Recruitment Software?

The CRM focuses on the recruiter's sourcing efforts by attracting potential interviewees. However, ATS is designed to simplify the selection and hiring processes by eliminating unnecessary hassle.

In simple words, an ATS serves as a tool for managing applicants and streamlining the entire hiring process. CRM acts as a storage containing both selected and potential candidates, as well as previous applicants. Either way, both ATS and CRM recruitment software are great at what they intend to do.

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ATS vs. CRM – What are the Similarities?

Given below are some of the similarities between both CRM and ATS recruitment Software:

  • Both Applicant Tracking Systems and Candidate Relationship Management Systems are useful tools that enhance your overall applicant recruitment process.
  • The HRs often face a huge flow of applicants, which leads them to rushed decisions and potential oversights. Therefore, this is the part where CRM and ATS recruitment software come into action by automating the hiring process.
  • One can quickly screen resumes to find the best candidate fitting the specific criteria just by typing the keyword. 
  • Both of these systems offer us a centralized view of the hiring process, allowing multiple people from the team to work efficiently.
  • A key advantage of these tools is the ability to share notes on candidates, reducing the need for unnecessary readings. Hence, this ensures that all relevant information is readily available to everyone using the system in one place.

In short, regardless of what ATS and CRM recruitment software you choose, you will be getting better results than manual hires.

Best ATS and CRM Recruitment Software in 2023

Application Tracking System is one of the most crucial tools during the recruitment process. Given below is a list of the best ATS software in the market in the year 2023.

  • Pitch n Hire
  • Bamboo HR
  • Workable
  • Zoho
  • Greenhouse 

We know choosing the right ATS software for the job to be done is very important. So, make sure you are patient while picking one among the many options available at present.

CRM-Exclusive Software

There are a lot of things to consider while choosing a CRM recruitment software, such as cost, features, and many more. But, given below is a list of the best CRM software in the market in the year 2023 to make it easy for you to choose the best software for your business:

  • Zoho
  • Freshwork CRM
  • Sugar CRM
  • Monday Sales CRM
  • Netsuite CRM

Is Pitch N Hire an ATS and CRM Recruitment Software?

Basically, Pitch N Hire is an applicant tracking system. But we are much more than just that. While we certainly perform all the functions of an applicant tracking system, we also provide a wide range of services that extend far beyond the usual definition.

Does Company Size Matter in Choosing ATS and CRM Recruitment Software?

The answer is that every company, irrespective of size, can benefit from both CRM and ATS recruitment software. However, the specific uses of each platform may vary depending on the company's size and hiring requirements.

Conclusion: CRM Vs ATS Recruitment Software – Which One is Better?

In conclusion, having ATS and CRM recruitment software is ideal for optimal recruitment outcomes. However, if you must choose between the two, consider your primary focus. Ask yourself whether your main goal is candidate sourcing or streamlining the entire hiring process. 

If your emphasis lies on applicant sourcing and building a talent pool, a recruitment CRM would be the preferred choice. However, if you prioritize end-to-end hiring automation, an ATS would be the more suitable option. 

If you’re looking for an effective ATS and CRM recruitment software, Pitch n Hire can be the one for you. Check out our website to know more.

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