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Thu Nov 23 2023

5 min read

Best Candidate Sourcing Strategies To Form A Talent Pipeline

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candidate sourcing strategies

Companies' future performance is directly tied to their ability to create an effective strategy for finding the best possible employees. Companies that can attract and keep the best employees in their field will have an advantage over their competitors. Recruitment and hiring managers often find it challenging to find the best candidates for open positions, even with extensive experience in the field. Don't worry about that case; we are here with some fantastic candidate sourcing strategies that can help you find the best candidates.

Best Candidate Sourcing Strategies

1. Branding

Your organization's reputation gives you an advantage in the highly competitive employment market. Especially when it comes to locating potential employees for building your talent pipeline for employer branding, you want to show prospective employees what it's like to work for your company, so make sure your efforts have an impact. You should have a well-curated careers page on your website as a company. It's a good idea to keep an eye on your online reputation, especially regarding customer and staff feedback. In addition, social media may be a helpful tool for providing a glimpse into the inner workings of a business. It is one of the critical candidate sourcing strategies that can help you in easing out the candidate sourcing process.

2. Communication With HR 

Keeping in touch with your recruiting manager is critical at every stage of the search for a new employee. This is a must to guarantee that you are all on the same page regarding what a strong candidate looks like. As a result, you will know that your team is finding the best candidates. Also, you will be able to adjust your search parameters accordingly. Your team will be less successful and cohesive if sources are not included in these discussions. To have a smooth candidate sourcing process, this strategy is vital.

Relatable Read: Online Recruitment Software in HR

3. Effective Sourcing Channels 

The most important thing is that meeting with recruiters and managers focus on the most productive methods for candidate sourcing. To find the best candidate source, it is essential to explore more than one. Consequently, it is imperative to evaluate your sourcing channels both quantitatively and qualitatively. As a result, your talent acquisition team will better grasp the sources of your candidate pool. It is among the most effective candidate sourcing strategies.

4. Explore Offline Sourcing Channels  

While using internet resources to find eligible applicants is a fabulous idea. However, you can increase the size of your talent pool by hiring people directly. Offline sources can also turn out as one of the best candidate sources. Attend various events, such as job fairs, industry conferences, or seminars, to identify possible hires with the qualifications you are looking for. Ask for their contact information so you can call them later to provide more information about the position and find out if they are looking for a new opportunity. If you are good at filtering out people, this method can be one of the best candidate sourcing strategies.

Also Read: Talent Acquisition Vs. Recruiting

Candidate Sourcing Strategies
Candidate Sourcing Strategies

5. Track Your Metrics 

After each hiring period, keep track of your metrics. This is one of the great methods for candidate sourcing. This will help you find great candidates for upcoming jobs more accurately. Review how often you tried to get in touch with candidates before you heard back from them and which responses got you the most. This lets you make similar messages that work better the next time you reach out to candidates. You should also look at where your best candidates came from to make sure you keep hiring people from those places.

6. Employee Referral Program 

Your staff members might have strong connections to candidates who would be a perfect fit for the position. This is because they may have previously held positions or worked in fields related to the one they are applying for. Create an employee referral program whereby current employees are compensated for referring friends and acquaintances to the business. These honours are frequently monetary and come in the form of bonuses for the original award recipient. Because the employees that are making the referrals are likely familiar with the applicants they are promoting. Employee referral systems typically lead to the hiring of excellent candidates. It enhances the possibility that the person will succeed in their new position and fit well with the company's culture. It is one of the best candidate sourcing strategies.

7. Look For Future Candidates 

In addition to looking for the current workforce, it's crucial to keep an eye out for future employees. You should keep an eye out for applicants who fit any of your candidate personalities or corporate culture when you meet them. Check out the company's long-term growth strategy to get a sense of what it will need in terms of employees in the next few months, quarters, or years. Having a list of potential candidates ready in case you need to swiftly fill these positions will save you time and effort in the future. It comes under the best candidate sourcing strategies.

8. Use Artificial Intelligence 

Some tools and databases for recruiting and sourcing can automatically find suitable candidates who are a good fit for the job. These tech tools are set up to find people whose professional statuses or resumes match the job requisition you're trying to fill. It helps save time when going through applications and profiles of candidates. It also allows you to find better matches for open positions, leading to a larger pool of talented applicants.


One of the most critical aspects of the hiring process is sourcing candidates. We at Pitch N Hire follow all the best candidate sourcing strategies to provide you with the best workforce. As a result, you may put your confidence in us to take care of this element while focusing on other vital concerns for your organization's growth.

Also Read: The Most Important Recruiting KPIs

Further reading: ContactOut's Definitive Guide to Talent Sourcing in 2023