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How to Build Candidate Pipeline Management - Tips & Tricks

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candidate pipeline management

Candidate pipeline management is one of the best proactive recruitment strategies where recruiters build long-term connections with potential candidates. It is about having a pool of qualified candidates ready to fill a role, thereby reducing time-to-fill and enhancing the hiring quality. Continue reading the blog further to learn more about this.

Whether you already have candidates in the pool or only accept applications during job openings, candidate pipeline management is a vital hiring aspect. Not only this, but how you engage with those candidates matters as it can help you create a positive impression on prospective candidates or can turn candidates away.

But the question is, do you know how to build a robust candidate pipeline and offer a seamless candidate experience? If not, do not worry. You can get help from this guide. Here, we will discuss the strategies to create and maintain a strong talent pool. And, with the right balance of manual efforts and automation, you can easily manage hundreds of applications effectively.

What is candidate pipeline management in the HR process?

The candidate pipeline, or talent pipeline, is a more targeted approach to the talent pool. Recruiters practice this action-oriented approach to source and engage with candidates who are or can be the best fit for their current and future job openings and who can understand their company's goals and values.

The candidate pipeline development approach also involves recruiters building and nurturing relationships with those candidates to move them through multiple stages. These stages include job application management, screening candidate, interviewing, hiring, and onboarding for new employees. As a recruiter, you can add candidates to the pipeline upon their application and guide them through the recruitment funnel as they progress.

As a result, you can conveniently track candidate progress, carry out various tasks, and promote seamless hiring. Before we discuss the benefits of candidate pipeline management, let us discuss the meaning and importance of candidate nurturing.

What is the candidate nurturing process in recruiting?

Human relationships can only last when nurtured. And the same is the case with the candidates and recruiters. The process where recruiters engage with active and passive candidates to ensure they remain part of the talent pool is known as candidate nurturing.

As a recruiter, you must know that cultivating a strong recruiter-candidate relationship is crucial. Candidate nurturing and engagement go hand in hand. And if you want to develop strong and meaningful relationships with candidates, you must engage with them. In other words, nurturing candidates is the best way to build a pool of qualified and skilled candidates.

Did you know that 70% of the workforce worldwide consists of passive candidates? That is why it is essential to nurture both active and passive candidates.

What are the benefits of candidate pipeline management in the hiring process?

Having the best talent in line and ensuring your organization has suitable candidates ready to join quickly will help you create a smooth hiring process.

With that said, here are the five key benefits building a pipeline of candidates can provide for you:

Streamlined hiring process

An efficient candidate pipeline management process can help you reduce key recruiting parameters such as time-to-hire and time-to-fill. In other words, this process can help you save time you would otherwise spend finding the ideal candidate for your open role. It ultimately results in a faster and more streamlined hiring process.

Seamless candidate experience

A structured and well-organized talent pipeline ensures that candidates move through the hiring funnel without problems. That is because when you constantly engage and communicate with candidates, they do not face any challenges throughout recruitment. This seamless candidate experience enhances your employer brand and boosts the chances of attracting the best talent.

Informed hiring decisions

Assessing candidates at different hiring steps will enable you to make informed hiring decisions. The reason? You can make better hiring decisions as you will know everything about the candidates' skills, experience, and qualifications beforehand. It will reduce the risks of bad-quality hires.

Access to skilled candidates

Effective recruitment pipeline management will allow you to know candidates beyond their CVs. It means you can spend more time to know about the candidates before hiring them. During this time, if you find skilled candidates, you will also know what efforts you need to make to attract those candidates.

Better retention rate

Finally, well-crafted talent pipelines mean well-maintained connections. If you do your job right, there are high chances that you might build meaningful relationships with candidates. It will eventually lead to higher employee satisfaction and better retention rates.

Strategy to create and maintain a strong talent pipeline?

You cannot build and maintain a strong talent pipeline without careful planning and execution. That is because talent pipeline management can be challenging in most cases. Hence, you must consider following these steps:

Identify your hiring goals

The first step is to know your current and future hiring goals and business needs. It includes identifying potential growth areas, new vacancies, department restructuring, and more.

If you consider all such needs beforehand, chances are your candidate pipeline will align with your business goals and hiring needs.

Identify and source candidates

You must engage in effective talent acquisition once you know all your needs and expectations. For this, you can use different job boards and social media platforms. Not only this, but you can also leverage Pitch N Hire ATS software to optimize applicant profiles and make the talent acquisition and candidate pipeline management process smoother.

Communicate with potential candidates

Now that you have identified the best candidates, the next step is to build meaningful relationships with them. To do this effectively, contact them and learn more about their professional experiences and future employment goals. It will allow you to draw their interest, and you will also know if they are a perfect fit for your organization.

Use employee referrals

Motivate and encourage your current employees to refer qualified candidates with the help of a well-designed employee referral program. This program will allow your employees to search for the ideal fits in their network, thus helping you find the best talent from reliable sources. After this, you should also implement a system to help you in building a candidate pipeline.

Nurture relationships with candidates

As discussed in the blog above, you must nurture candidate relationships, as it is also a part of the candidate pipeline management process. Whether you have active job openings in your company, maintain regular communication with candidates and keep them informed about future job opportunities.

Stay informed about market trends

Ensuring your hiring strategies align with your business goals is essential. Therefore, you must review and update your talent pipeline daily based on your company's changing needs, goals, and requirements.

In addition, you must stay informed of the future positions and changes in the recruitment market. It is the only way to ensure your candidate pipeline management process remains relevant in the coming years.

Demonstrate your candidate pipeline with Pitch N Hire

Effective job management and candidate pipeline management get the heavy-lifting job in recruitment done. However, this process will become easier and quicker if you use Pitch N Hire ATS. As an automated hiring software, Pitch N Hire can help you manage your recruitment pipeline from beginning to end.

It allows you to identify suitable candidates, screen their resumes, interview them, and onboard them. Here are some benefits of using our high-quality software:


With Pitch N Hire ATS, you can automate all your hiring processes. No matter the number of applications and resumes you receive during your job openings, our ATS can screen them all quickly and accurately.


You cannot promote an effective candidate management pipeline without communicating and interacting with the candidates. That is why we offer high-end interview scheduling features. You can use our software to conduct multiple candidate interviews and interact with candidates in real-time.

Data security

We understand that the data associated with the candidate pipeline management process is sensitive and needs to be stored and protected. That is why we provide robust security measures and data storage and management features with our ATS. Not only this, but our software also ensures compliance with privacy regulations.

So, if you are ready to make this investment, quickly check out our website and book a FREE Applicant Tracking System with our experts today.


Once you implement the tips discussed in this blog and add Pitch N Hire ATS to your hiring tech stack, you will enjoy effective candidate pipeline management and numerous other benefits. These benefits include a faster hiring process, informed decision-making, and best-quality hires. That is because the right tools and strategies get the job done effectively.

Frequently Asked Questions (FAQs)

Q1- What is the candidate pipeline?

Ans. If we talk about pipeline candidates meaning, it is a pool of potential applicants who have already expressed interest or applied for a job in your organization. Even though these candidates are not actively looking for a job, you can follow effective candidate pipeline management strategies to nurture them over time.

Q2- Why is candidate pipeline management vital?

Ans. Candidate pipeline management is necessary to attract and engage with potential candidates (active and passive). This process makes things easier for recruiters as they can conveniently hire candidates whenever a job vacancy in a company arises.

Q3- What channels should I use to engage with candidates?

Ans. You can use many channels to communicate and engage with candidates, such as email, social networking platforms, newsletters, and job boards. But remember, never focus entirely on a specific platform. Instead, use a mix of channels. Doing so will enable you to reach a wider audience.

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