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Want To Become A Commercial Artist? Here Are Some Steps To Follow

Team Pitch N HirePosted onMon Aug 08 20222 min read
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Commercial arts are also called advertising arts, involving visually appealing styles, graphics, designs, and pictures to sell, narrate, infirm or promote a product, service, or commodities to customers. Industrial artists might style a large kind of selling and promotional materials, together with company logos, print advertisements for magazines or newspapers, brochures or digital advertisements. Commercial art is an art that is made of commercial agendas. 

Who are commercial artists

Commercial artists tend to work in sectors like publishing, broadcasting, film, digital design, advertising, and marketing. Commercial artists are skilled to build artistically designed and creating advertisements and product packaging, resulting in high sales for a variety of industries. 

What does a commercial artist do

The commercial artist generally works for advertising companies, newspaper or magazine retailers, graphic style, or in selling departments. Commercial artists typically collaborate closely with their shoppers or the leadership team to be told the messages they’d wish to convey through bound styles. 

They are going to additionally establish the organization’s target market to form a product that directly appeals there to a specific client base. In this blog, we are going to discuss everything about commercial art so without further adieu let us go through it. 

Commercial arts include the following genres

  1. Graphic design
  2. Photography
  3. Animation
  4. Computer art
  5. Illustration
  6. Commercial design
  7. Fashion designing
  8. Decorative
  9. Industrial design
  10. TV commercials
  11. Motion graphic art
  12. Music videos

Commercial artist career options are as follows

  1. Illustrator
  2. Graphic designer
  3. Web designer
  4. Multi-media designer
  5. Advertising manager
  6. Art director

Some of these following skills are included in the field of commercial art:

  1. Quickness
  2. Customer service
  3. Communication skills
  4. Good coordinator
  5. Strong online attendance
  6. Animation skills
  7. Ability to meet deadlines
  8. Sales and marketing skills
  9. Problem solver
  10. Artistic talent
  11. Determinant
  12. Innovative thinker
  13. Detail-oriented
  14. Quick learner
  15. Enthusiastic and encouraged
  16. Computer skills (Microsoft-Office, IOS)
  17. Fine arts (painting, photography)
  18. Understand other’s needs
  19. Good management
  20. Dexterity
  21. Self-belief
  22. Technical ability

How to become a commercial artist?

Most organizations seek industrial artists who have previously taken art, advertising, and other alternative related courses to assist them to make visually appealing styles. They seek candidates who have established expertise in crafting styles for alternative corporations. So, let’s go through the steps which you should follow to become a commercial artist. 

Attend a design school/university

To start with any specific study, a person has to attend college with that subject. So, to become a commercial artist you have to go to college with your desired field. There are several universities and colleges all over India. Some universities organize entrance exams but private institutions take direct admissions. Recruiters expect to see a certification regarding the position applied but others consider job applicants to have a diploma. Also, avoid common mistakes graphic designers make.

Build up an artistic portfolio

When you will apply for jobs, recruiters will want to see a previous sample work to get an idea of your working style. It is necessary to build a portfolio.  A portfolio is a series of your best past work that portrays your skill and designs. It will help you at interviews and also in presentations to compare at projects. 

Do an internship

Before any job, a person needs to do an internship. Some say that internships are for certificates so that it helps in getting jobs. But, internships are equally necessary for experience and to understand what kind of work is done in the commercial sector. Internships help you to understand the professional work in your field. Internships will make you a competitive candidate at job interviews. 

Look for permanent jobs

Once you have received the mandatory education and skill, you will be eligible to pursue regular illustrator careers. Some commercial artists choose to work in an in-office environment rather than a business or agency. You should communicate with your faculty regarding job openings. You can look for positions on common job search sites like LinkedIn and Naukri.com and apply for positions that match your skills and interests. 

Difference between commercial art and fine art

Most people think that commercial and fine art are the same things but there is a thick line of difference. Commercial art is never showcased during a public setting outside of the context during which it absolutely was supposed to, is often created specifically to sell one thing and it is utilized in everything from advertisements to packaging whereas some fine arts are offered to be purchased. 

The inventive displays are not generally created or supposed to inspire viewers to shop for something or take any variety of action. The first purpose of fine art is sometimes for artists to share their inventive impressions and expressions which will, later on, be ascertained, taken, and preferred by others. Commercial art is about acquired skills and fine art deals with inborn talent.

Conclusion

Several commercial artists start their career as a freelancer which mainly involves taking a project-by-project basis for different firms. It would be a great possibility if you need access to management work rather than schedule and choose to work at remote locations, instead of working in a business organization setting. Starting your work alone and turning into a freelancer will take a lot of time and potential to establish an impressive workflow to reach professional sectors. 

A commercial creator in commercial enterprise and communications helps with the electronic layout of the publication and with coming up with print advertisements or promoting materials. In coming up with advertising copy, a spread of graphics are used that meet the specifications of the publication. These artists are unremarkably involved in the printing serving to determine a paper grade.

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