At the top of the Google Search Results Page (SERP), right over position 1, a featured snippet offers a summarized response to a user search question. These answers are removed from the content of other websites, which better satisfy the quest of the user. Often called location zero, the featured snippet response is in a text box that usually shows a connection to the source and a picture to be followed. In this article, we have jotted down all the details regarding what is a featured snippet and how to optimize for featured snippets. So read and find out.
Featured Snippets are small text snippets that appear at the top of the search results of Google to promptly respond to a search engine question. The text of a Featured Snippet is immediately downloaded from Google’s web pages.
The potential increase in organic traffic due to a featured snippet could be significant to digital marketers. In reality, two recent trials have both shown that brand exposure is up to 677% in some cases. That’s 677 good reasons to try a snippet for your brand. However, it is important to keep the SERP in mind that it constantly fluctuates, and when the featured snippets are seen in search results, there is a certain amount of variance.
However, the shift in source seen in the snippet is what can happen more often than the fluctuation of one featured piece disappears and reappears. In the SERP, Google carries out a lot of dynamic testing to build the best user experience. That means that Google constantly cracks new content, updates new content, and sees who answers the question best.
The following list shows exactly what types of featured snippets are available for the most popular types in SERPs, what their appearance can cause, and how they look in the search results.
A result that returns a list is usually generated by search queries containing keywords such as top, top, and other terms that indicate an irregular collection of items, such as the checklist below. Users that look for words that evoke a bulleted list because the featured item often seek a range of ideas, choices, or items before further restricting their quest.
The organized response for paragraphs is the most popular format for featured snippets, with half of the snippets and the material for which it is most likely. Usually, this sort of snippet is caused by questions starting with how, when, where, and why.
However, numerous lists show the order, whether it is by classifying a list as the best one for the worst or by providing something step by step. The keywords such as how, measures, food recipes, etc., trigger this sort of list. Users that are searched for these keywords also have a more significant say than those who are searching for tactical content that gives them action objects.
This is formatted into a table to make it easier for users to read and locate data. Like other featured snippets, Google will not pull an entire data set from a website but rather select which data will be displayed by SERP. Only 3 columns of data are provided for Google to provide a more straightforward answer to the question; one of the columns lists the university, and another two provides general acceptability rates. This displays the data to users, without skipping through a vast collection of lists and columns, the correct response they were searching for.
This response is arranged by a video, to which the user is connected by clicking on the image given. By adding a suggested clip time to a featured snippet, Google increased this search results by bringing users at the direct moment that addresses the query.
“PAA Boxes,” known as “persons asking,” are similar issues in an accordion dropdown that appear on the SERP. As the accordion boxes expand, click on a related question, and additional queries appear. These appear in a snippet-like format but usually reside above or below the first few positions. PAAs tend to be 65 per cent of search results, according to a new report by Britney Mueller. As a result, 93 per cent of the featured snippet results show that the PAAs leave even more reasons for attending. Videos, list numbers, and bulleted and formats of paragraphs may all appear in PAA’s.
Whereas there is some debate about the actual advantages of a snippet and SEO’s worries about the rate of clicking, location zero is where you want your content if it is a choice. For those questions that have a featured snippet, it may seem like the stealing of traffic by Google on your website, but this is never the case and depends on the purpose behind the query, the type of snippet displayed, and so on.
The fact that Google considers your content to be the best response to a particular question should be enough to reach for the brand’s exposure at the top of the SERP. Search good sources for features, refine your content and increase your chances of getting a snippet featured.
Here are a few tips that you can implement on your website to optimize for featured snippets.
Google likes lists, numbers, and steps. Over and again, we’ve seen this: In most cases, the reply boxes list the ingredients, the number of steps, cooking time, year and birth town, etc. Make sure you mention important numbers and names in your paragraph introducing the answer to the query. Be factual while answering the questions.
One article should give answers to many questions
Ahrefs observed in his investigation of featured snippets that it is probable to be presented in several identical questions until a website is shown. This suggests that several similar problems should be organized and formulated. Google is very effective at identifying synonymous and closely associated issues. The creation of a separate page that addresses each particular question is unnecessary. Creating a decent article that addresses all of the issues involved is a much better approach if you want to find answers in a package.
Properly organize questions
In one article, you must arrange the inquiries correctly to merge several similarly related questions. It also allows you to organize the content properly.
So by now, you must have gotten all the information regarding the featured snippet. So it can be concluded that getting featured on the google search result acts as a motivation to work hard; therefore, you must follow the proper guidelines to get your content featured in a featured snippet.